Tony Gordon


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About Tony

During a career spanning over 40 years Tony Gordon built one of the U.K.’s most successful and profitable financial services businesses. Whilst doing so he established himself as one of the most successful practitioners and best known personalities in his field.

He is a Past President of the L.I.A., now known as the Personal Finance Society, the U.K.’s association for financial advisers. He served for 8 years, representing advisers, on the Board of the U.K.’s financial services regulator.

He is even better known abroad, having spoken in over 50 countries. He has been a member of the MDRT * (Million Dollar Round Table) for over 30 years. He served as President in 2001, the first from outside North America in MDRT’s 75 year history.

He is the author of the widely translated, best seller: It Can Only Get Better, Tony Gordon’s Route to Sales Success and he was featured as one of the twelve outstanding financial services professionals in the book commissioned by MDRT titled The Greatest Insurance Stories Ever Told.

Having retired from leading his own firm, Tony now focuses his energies on mentoring financial advisers and speaking. He also keeps an eye on his other business interests.

*MDRT is the international association for the best financial advisers. Started in the U.S. by 32 advisers in 1927 it now has 35,000 members in over 80 countries. Tony was the MDRT’s first President from outside North America.